GLA Social Drive Experience
Opening credits of the new Mercedes Benz initiative.
AGENCY: Gruppo Roncaglia
CLIENT: Mercedes - Benz Italia
ART DIRECTOR: Simone Macciocchi
CREATIVE DIRECTOR: Arturo Vittorioso
MOTION DESIGNER: Serena Paratore
Mercedes - Benz Italia has launched an interesting initiative to discover to the Italian the new GLA.
It was possible to test the car to 21 people who later issued a short interview.
These 21 events were held in different days and locations in order to know the opinion of the people and with the intent to pass a really important day.