GLA goes social.

Opening credits of the new Mercedes Benz initiative.

animation

Mercedes-Benz | GLA Social Drive Experience

Mercedes - Benz Italia has launched an interesting initiative to discover to the Italian the new GLA.
It was possible to test the car to 21 people who later issued a short interview.
These 21 events were held in different days and locations in order to know the opinion of the people and with the intent to pass a really important day.

Video Cover
Mercedes-Benz | GLA Social Drive Experience Image 0
Mercedes-Benz | GLA Social Drive Experience Image 1
Mercedes-Benz | GLA Social Drive Experience Image 2
Mercedes-Benz | GLA Social Drive Experience Image 3

Direction: Arturo Vittorioso, Arnaldo Funaro

Producer: Emily Szereda

Illustration: Simone Macciocchi

Animation: Serena Paratore

Agency: Gruppo Roncaglia

Creative Director: Arturo Vittorioso

Art Director: Simone Macciocchi

Copywriter: Elisa Caracciolo

Got something on your mind?

We partner with our Clients to craft their stories and bring them to life. Our creative team works together toward a common purpose in a collaborative, and ego-free environment.

Contacts

General inquiries
Click to show

Address
Via Alessandro Minuziano 70/B, Rome - Italy

Phone
Click to show

All rights reserved © 2009 - 2021 | Cod. Fisc.: PRTSRN91P44H501B | P.Iva: 13470581003